Microbusiness Marketing Kit

Two businesspeople, a man and a woman, work together to stack cubes that spell out the word "BRAND" on a blue background.

You know you need to market your business. What you may not know is what deserves your time, where to focus, or which of the many things you’ve been told you should be doing actually matter.

The Microbusiness Marketing Kit gives you a practical way to figure that out.

Together, we’ll work through the foundational thinking behind your marketing and turn it into a focused plan built around your business, your customers, and your resources.

Three workbooks. Three 60-minute working sessions. One to three marketing priorities you can actually do something with. 

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Maybe you haven’t started. Maybe you’ve tried everything.

Marketing tends to get messy in one of two ways.

It keeps falling to the bottom of the list.

You know marketing matters, but client work and everything else involved in running your business always come first. With limited time and money, it’s hard to know where to begin—or whether the thing you’re considering is worth doing at all.

Or it has taken over the list.

You’ve tried social media, email, networking, ads, AI tools, or whatever sounded promising at the time. You’re putting in the effort, but without a plan tying it together, you can’t tell what deserves your attention and what you can safely stop doing.

Either way, you don’t need more marketing noise. You need a practical way to decide what makes sense for your business.

The Microbusiness Marketing Kit gives marketing some boundaries.

Whether you’re trying to get started or trying to get focused, the question is the same: What belongs in your plan?

We’ll figure out who you need to reach, what they need to understand about your business, what’s happening in your market, and where your limited marketing time and resources make the most sense.

Then we’ll turn that thinking into a plan.

Not everything you could do. The few things that make sense to do next.

Let’s make marketing finite.

We’ll work through the Microbusiness Marketing Kit in three stages, with each one building on what we learn in the last.

For each stage, you’ll complete a self-guided workbook before we meet for a 60-minute working session. You’ll have time to think through your business on your own, then we’ll work through your questions, ideas, and inevitable I have no idea what to put here moments together.

All told, plan on about 10 hours of your time over the course of the process, which can be completed within 60 days.

There’s a method to the madness.

Illustration of three people around a large orange lightbulb with the word 'learn' inside it, one sitting on top with a laptop, one inspecting with a magnifying glass, and another using a mobile phone, with gear icons nearby.

  • Get clear on what you want people to understand about your business.

    You know your business. Finding the words to explain it to someone else can be surprisingly difficult.

    We’ll work through your mission, what sets your business apart, and why the right client should choose you. That thinking becomes the foundation for how you talk about your business across your website, social media, email, networking conversations, and other marketing.

  • Understanding the people you want to reach also means understanding what else is competing for their attention.

    We’ll take a structured look at your ideal customers and competitors so the marketing decisions you make are based on what you learn rather than instinct or generic advice.

  • Decide where to focus.

    We’ll look at what you’ve learned, decide what your marketing needs most, and turn that thinking into a focused plan built around one to three priorities.

    You’ll know where to put your attention and why.

Once we have a plan, we have choices.

How we move forward depends on what makes sense for you: your time, budget, team, capabilities, and how much of the work you want to take on yourself.

  • Take the strategy and make it happen.

    Once we’ve worked out the plan and priorities, you may have everything you need to take it from there.

  • Let’s keep working together.

    I can stay alongside you as an accountability partner and guide while you implement the plan, giving us a place to work through questions, make decisions, and keep things moving.

  • Let’s bring in the right people.

    If implementation isn’t where you want to spend your time, we can bring in trusted professionals who specialize in the work your plan calls for.

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Built for a microbusiness.
Priced for one, too.

The Microbusiness Marketing Kit is $600, or two payments of $300.

It was designed for microbusiness owners who need a marketing plan built around the time, budget, and resources they actually have.

  • Three self-guided workbooks

  • Three 60-minute working sessions with me

  • Clearer language for explaining what you do and why it matters

  • A better understanding of your customers and competitors

  • A focused marketing plan built around one to three priorities that’s yours to keep

Your investment includes a complete, guided planning process built around your business:

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Whether you need a place to start or a way to bring your scattered marketing efforts into focus, let’s talk about where your business is now and what your marketing needs next.

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